Your attainable NYC florist

bloomsbyshelb creates custom, colorful florals for weddings, events, gifting, personal orders, and everyday moments worth celebrating. Rooted in an attainable, modern approach to floral design, each arrangement is thoughtfully curated with bright seasonal blooms, playful texture, and an effortless NYC feel — designed to bring beauty, warmth, and personality to every space and occasion.

Curated by Shelby Levine.

About Shelby

Originally from Florida and now in NYC, Shelby started bloomsbyshelb to share her love for bright flowers, fun gatherings, and the little details that make life feel special. Inspired by her travels through Europe and Asia, her designs are influenced by flower markets, cafés, colors, and moments she’s collected along the way.


Outside of her career in tech, Shelby spends her time creating colorful florals for weddings, events, gifts, dinner parties, and just because. Every arrangement is made to feel fun, effortless, and full of personality — the kind of flowers that instantly make a space feel better.

Florals, Bouquets, & Arrangements | Weddings, Parties, & Events |

Florals, Bouquets, & Arrangements | Weddings, Parties, & Events |

Client Love.

“Shelby’s flowers are so beautiful. I reached out to her a few days before I needed them, and she was so accommodating and kind. They were the perfect bouquet and my friend loved them!”

- Chloe, Tribeca

“Not only are her arrangements beautiful, Shelby is an absolute ray of sunshine to work with! The entire process was seamless from start to finish. Every detail was amazing, from initial order to communicating to delivery. And the flowers were gorgeous. You can tell she has a natural talent!

- Allie, West Village

“Shelby has an incredible eye for flowers and every arrangement feels so thoughtful and elevated. You can tell she’s a true expert at what she does and her passion comes through in every detail. Everything she creates is so beautiful!”

- Jessica, West Village

Let’s Stay in Touch

bloomsbyshelb creates custom florals for all of life’s moments — big, small, and everything in between. Reach out to start dreaming up something colorful, playful, and uniquely yours.

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